The maurices Facebook page quickly gained visibility, driving brand awareness and consumer engagement.

As soon as the brand launched its official brand page on Facebook, maurices realized their customers are extremely passionate about the brand in social media. The maurices Facebook page quickly gained visibility, driving brand awareness and consumer engagement. With this presence established, the brand wanted to expand its digital presence.

Mobile marketing presents the unique opportunity to engage target audiences while they are making their purchasing decisions, thereby generating in-store traffic amongst existing customers, along with gaining new customers and potentially increasing sales.

With maurices target audience, women 16-35, living in a fully customizable and digital world, it was necessary to update the traditional by molding it to fit their lifestyles and interests. Knowing that this target audience is digitally savvy and always on-the-go, maurices established a mobile texting program to spread key messages, facilitate word-of-mouth conversation and harness brand advocacy. The maurices Mobile Style Club is a text messaging program that involves exclusive promotions, style tips, select Q&A options and other exclusive content.
Mobile program information was integrated throughout all brand communications, including the following: