The maurices Facebook page quickly gained visibility, driving brand awareness and consumer engagement.

As soon as the brand launched its official brand page on Facebook, maurices realized their customers are extremely passionate about the brand in social media. The maurices Facebook page quickly gained visibility, driving brand awareness and consumer engagement. With this presence established, the brand wanted to expand its digital presence.

Mobile marketing presents the unique opportunity to engage target audiences while they are making their purchasing decisions, thereby generating in-store traffic amongst existing customers, along with gaining new customers and potentially increasing sales.

With maurices target audience, women 16-35, living in a fully customizable and digital world, it was necessary to update the traditional by molding it to fit their lifestyles and interests. Knowing that this target audience is digitally savvy and always on-the-go, maurices established a mobile texting program to spread key messages, facilitate word-of-mouth conversation and harness brand advocacy. The maurices Mobile Style Club is a text messaging program that involves exclusive promotions, style tips, select Q&A options and other exclusive content.
Mobile program information was integrated throughout all brand communications, including the following:

A note on mobile-specific versions

This article will not cover the reasons why you should or should not create a mobile-specific version of your site. For the pros and cons, consult the previous article on XHTML Basic, as the same reasons apply here, and the CSS Mobile Profile is often used hand in hand with XHTML Basic.
One point worth mentioning is that the CSS Mobile Profile need not just be used with a stripped-down mobile-specific version. Using capabilities such as the handheld media type and media queries, it is possible to use the same markup as the desktop but send a separate style sheet to mobile devices. You may want to consider using this approach and use the properties supported in CSS Mobile Profile for the mobile style sheet. While the CSS Mobile Profile is quite restrictive in the properties it supports, it shouldn’t come as too much of a shock for those Web developers who are used to the restrictions imposed by IE 6 —the support levels are very similar between this spec and IE 6’s CSS support, minus the implementation bugs.

Nokia N9 a unique all-screen smartphone

KARACHI: Nokia hosted an exclusive preview of the Nokia N9, built for people who appreciate a stunning blend of design and the latest smartphone technology. The Nokia N9 introduces an innovative new design where the home key is replaced by a simple gesture: a swipe. The three home views of the user interface are designed to give fast access to the most important things people do with a phone: using apps, staying up to date with notifications and social networks, and switching between activities.
read more http://www.dailytimes.com.pk/default.asp?page=2011%5C12%5C15%5Cstory_15-12-2011_pg10_5